Our Story

Founded in early 2020 in the shadow of a global pandemic by Polish businessman and philanthropist Sebastian Kulczyk, the Pho3nix Foundation has rapidly expanded through more than a dozen projects across Europe and Australia, from local and regional triathlons and camps through to globally recognised world record attempts, world championship titles and Olympic medals.

Our Vision

To create a worldwide legacy in which sport and activity are integral to the personal development of all young people, fostering a sense of purpose, focus, and possibility that strengthens across generations.

From an initial intake of eight budding Olympians, the Pho3nix Athlete Program grew throughout 2020 and 2021 to eventually support 39 athletes in the lead up to Tokyo2020, with 25 going on to compete on the world’s biggest stage – a greater representation than 128 of the 206 nations that took part.

The Pho3nix Athlete Program
Pho3nix Education Programs

With the interruption of education globally throughout 2020 and 2021, the Pho3nix Foundation moved swiftly to develop structured and incentivised programs of activity and movement that could be delivered both within the school environment and remotely through dedicated online and app platforms.



children engaged in Pho3nix programs


euros raised annually for Pho3nix purpose projects


Olympic medals won by Pho3nix Athletes


new generation of healthier, more active children

Pho3nix History

  • 2022


    4 iconic endurance athletes attempt to Defy The Impossible, setting a new benchmark for human physical achievement and inspiring kids worldwide in the Sub7Sub8 project.

  • 2021


    The inaugural Pho3nix Future camp takes place in Lausanne, Switzerland, with 20 promising juniors learning from elite athletes and business leaders.

  • 2021


    The Pho3nix Education program goes international, launching in Switzerland with content in French and German.

  • 2021


    The Pho3nix Kids Triathlon series launches in Australia, with an initial eight events and thousands of participants.

  • 2021


    25 athletes represent their nations at the Tokyo2020 Olympic Games with the assistance of the Pho3nix Athlete program. Applications open for Beijing2022.

  • 2021


    Pho3nix wins their first Olympic gold medals, with Sub7Sub8 star Kristan Blummenfelt and Pho3nix Team member Georgia Taylor-Brown standing atop the podium in Tokyo.

  • 2021


    The Pho3nix Kids Triathlon series partners with Sub8 Star Nicola Spirig to launch in Switzerland with nine events.

  • 2021


    The Pho3nix Active School campaign concludes, having engaged over 45,000 kids in physical challenges that resulted in 900 million steps being recorded.

  • 2021


    The Pho3nix Athlete Program is boosted by the inclusion of 21 Polish athletes aiming for the Olympic and Paralympic Games.

  • 2021


    The Sub7Sub8 Project is launched, capturing the world’s attention with a goal as audacious as the 1:59 marathon or the 4-minute mile.

  • 2020


    The Pho3nix Foundation donates €220,000 as part of the Trisolation campaign in Poland, matching the 1 million kilometres travelled in the online campaign by thousands of participants.

  • 2020


    Pho3nix wins its first world titles, with Pho3nix Team members Vincent Luis and Georgia Taylor-Brown becoming world triathlon champions in Hamburg, Germany.

  • 2020


    The Pho3nix Team is unveiled, with the initial six athletes boasting multiple World and Olympic titles in triathlon, chosen for its inclusion of the core skills of swimming, riding and running.

  • 2020


    The Pho3nix Foundation is created by Polish businessman Sebastian Kulczyk, with the aim of encouraging kids to be active and enjoy the benefits of sporting participation.

Founder Profile

“I have been fortunate enough to meet outstanding sports people whose life stories are inspiring tales of victory and of overcoming one’s own weaknesses and limitations. Tales of how hard work and determination is tough, but the only way to become a champion.

This made me realise how often material or social obstacles stand in the way of success and growth, which even the most talented children and their families cannot overcome without help. This is why the Pho3nix Foundation was set up, to run programmes in which the common factor is sport and aid for children. I am sure that by changing the destiny of those children we will give sport a more noble image, and thus make the world a better place.”

– Sebastian Kulczyk



Pho3nix Life


Pho3nix Foundation