Alistair Brownlee & Kristian Blummenfelt explain their ‘why’
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Finishing an iron distance race under 17 hours is already a huge accomplishment for many athletes. Competing at the pointy end takes it to another level, much more to win a world championship. But why would anyone target sub-7 hours without a title on the line?
For Alistair Brownlee and Kristian Blummenfelt, the Sub7 Project is a unique opportunity to explore the limits of human endurance, bring the sport of triathlon to the world, and inspire a new generation to go for their dreams.
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Olympic champion Rebecca Adlington OBE joins the 2026 Pho3nix Sport with Purpose Charity Gala
Four-time Olympic medallist and one of Great Britain’s most celebrated swimmers, Rebecca Adlington OBE, will join the special guests at the 2026 Pho3nix Sport with Purpose Charity Gala in London this November. Taking place at The Peninsula London on Friday 20 November, the Gala will bring together leading figures from the worlds of sport, entertainment, business and philanthropy in support of the Pho3nix Foundation’s mission to create healthier, happier futures for children through sport. Adlington is one of the most successful swimmers in British Olympic history. At just 19 years of age, she produced an extraordinary performance at the Beijing 2008 Olympic Games, winning gold in both the 400m and 800m freestyle. Her victory in the 800m also saw her break a world record that had stood for 19 years. Four years later, competing in front of a home crowd at London 2012, Adlington added bronze medals in both the 400m and 800m freestyle to complete a remarkable Olympic career spanning four medals across two Games. Her achievements extend across the sport, with medals at Olympic, World, Commonwealth and European level, and she was awarded an OBE for her contribution to swimming. A commitment beyond competition Since retiring from elite […]