Alistair Brownlee & Kristian Blummenfelt explain their ‘why’

Finishing an iron distance race under 17 hours is already a huge accomplishment for many athletes. Competing at the pointy end takes it to another level, much more to win a world championship. But why would anyone target sub-7 hours without a title on the line?
For Alistair Brownlee and Kristian Blummenfelt, the Sub7 Project is a unique opportunity to explore the limits of human endurance, bring the sport of triathlon to the world, and inspire a new generation to go for their dreams.