Founders Message

“Throughout my journey, I have witnessed the transformative power of sport – how it can inspire, unite, and unlock potential. But I’ve also seen how often circumstances prevent children from accessing the life-changing benefits sport can offer.

That’s why I founded the Pho3nix Foundation – to give every child, regardless of their background, the opportunity to experience the joy and growth that comes through physical activity. By creating accessible pathways to sport, from grassroots programs to world-class development initiatives, we aim to build a legacy of resilience, confidence, and possibility for future generations.

We are not just shaping athletes; we are shaping the leaders, dreamers, and changemakers of tomorrow. Through our global network and the example set by our Pho3nix Team Ambassadors, we are turning potential into purpose and proving that sport has the power to change the world.”