New documentary reveals how Pho3nix helps unlock potential through sport

What does it take to become the best athlete – and the best person – you can be?

The journey starts long before the medals. It starts with having somewhere to train, someone to guide you and the opportunity to discover sport in the first place.

A new documentary produced by IronWay in partnership with the Pho3nix Foundation explores this journey through the lens of Pho3nix Active After School, while revealing the broader work the Foundation has undertaken over more than six years to give children access to sport and physical activity.

With special appearances from Pho3nix ambassadors, dual Olympic medallist Maja Włoszczowska and Polish athletics record holder Marek Plago, the Ironway documentary features the Pho3nix Active After School activations that helped restore and strengthen sports programs in Jelenia Góra in the Kłodzko Valley after the 2024 floods that devastated infrastructure and communities.

The film looks beyond elite performance to the people and environments that make participation possible, and explores why investing in children’s sport matters even when they never become professional athletes. The habits, confidence, resilience and relationships developed through sport can shape their lives long after their time on the field, track or pool has ended.

Ultimately, this is about more than developing athletes. Giving children access to sport can help them build healthier habits, stronger relationships and the confidence to contribute to their communities. By investing in young people today, Pho3nix is helping create healthier, more connected and more active communities for the future.

At its heart, Pho3nix is about creating opportunity – helping children discover sport, develop through it and realise the benefits it can bring throughout their lives.

Watch the full IronWay documentary to discover more about the work of the Pho3nix Foundation and how creating opportunities through sport can help unlock potential and build a stronger future.

English audio automatic translation is available on YouTube.